About Us
About Vikas Jewellers: A Legacy of Purity from Varanasi to India
Welcome to Vikas Jewellers, where heritage meets modern elegance. We are not just an online 925 Sterling Silver jewellery store; we are a family legacy rooted in the spiritual heart of India—Varanasi (Kashi).
For decades, the name Vikas Jewellers has been synonymous with trust, purity, and craftsmanship. Today, we are proud to bring that same 2,000-year-old legacy of Banarasi craftsmanship to your doorstep, anywhere in India. Whether you are in the bustling streets of Mumbai, the tech hubs of Bangalore, or the historic lanes of Delhi, authentic 925 Sterling Silver is now just a click away.
Our Story: From 1985 to the Digital Era
The journey of Vikas Jewellers began in 1985, in the narrow, bustling lanes of Varanasi. For over 40 years, we have served our local community with uncompromised purity and honest pricing. Our physical store at K 37/13 Sorakuwan became a landmark for families seeking silver that lasts generations.
In 2015, we took a bold step. We realized that customers across India were tired of paying exorbitant prices for silver jewellery that often lacked authenticity. We decided to take our "Wholesale Philosophy" online.
What started as a traditional family business has evolved into a modern Direct-to-Consumer (D2C) Brand, led by a dynamic brother-sister duo who share a singular vision: To make luxury silver accessible to everyone.
Meet the Founders - Brother-Sister Duo
Vikas Kumar (Founder) The visionary behind the brand, Vikas grew up watching silver being melted, molded, and crafted into timeless pieces. His deep understanding of metallurgy and manufacturing ensures that every piece stamped with our logo meets the highest standards of 925 Purity. Vikas oversees the manufacturing unit in Varanasi, ensuring that our "Direct Factory" promise remains unbroken.
Riya Kumari (Co-Founder) Riya brings the modern aesthetic to Vikas Jewellers. Understanding the needs of the contemporary Indian woman, she curates collections that blend traditional charm with modern wearability. From office-wear studs to bridal anklets, Riya ensures that our designs are trendy, comfortable, and skin-friendly. Her focus is on Customer Experience—ensuring that unboxing a Vikas Jewellers package feels like receiving a gift from your beloved ones.
Our Mission: Wholesale Prices for Everyone
The jewellery industry has a secret: The Middlemen. Most brands you see online buy from manufacturers (like us), add their branding, add a distributor margin, and then sell it to you at 3x the price.
We are changing the rules.
At Vikas Jewellers, our mission is simple:
"To provide authentic 925 Sterling Silver Jewellery at Direct Wholesale Prices—even if you buy just one piece."
We believe you shouldn't have to buy in bulk to get a fair price. Whether you are buying a single pair of Sui Dhaga earrings for daily wear or a heavy Silver Payal for a wedding, you pay the Factory Rate.
Why Shop With Us?
1. Rooted in Varanasi, Delivering to India
We leverage the rich artistic heritage of Varanasi to create designs you won't find in generic malls. Yet, our logistics are world-class. We offer Free Shipping all over India to over 25,000 pin codes.
2. 925 Stamped Purity (Guaranteed)
We don't just say it; we stamp it. Every piece of jewellery—from the smallest toe ring (Bichiya) to the heaviest necklace—is crafted from 925 Sterling Silver. We use no nickel or lead, making our jewellery 100% Skin-Friendly and safe for sensitive skin.
3. Zero Middlemen = Maximum Savings
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Traditional Retail: Manufacturer -> Wholesaler -> Distributor -> Retailer -> YOU (High Price)
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Vikas Jewellers: Manufacturer (Us) -> YOU (Best Price)
4. A Collection for Every Indian Woman
Our catalog is diverse, reflecting the beauty of India:
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Traditional: Heavy Oxidized Jhumkas, Bridal Anklets, and Temple Jewellery.
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Modern: Rose Gold plated rings, Minimalist Zircon studs, and Office-wear chains.
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Spiritual: Certified Karungali Malas, Rudraksha, and Pooja articles.
Our Promise to You
When you shop at www.vikasjewellersonline.com, you are not just buying a product; you are joining our family. We promise:
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Transparency: No hidden costs. The price you see is the price you pay.
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Quality: If we wouldn't wear it, we won't sell it.
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Support: Real human support via WhatsApp and Phone (+91-8808264985).
Thank you for trusting us with your special moments. Whether it is a gift for a loved one or a treat for yourself, we are honored to be a part of your life.
With Love & Purity from Kashi,
Vikas & Riya Kumar Founders, Vikas Jewellers
Registered Office & Manufacturing Unit: K 37/13 Sorakuwan, Gali Gwal Das Lane, Varanasi - 221001, Uttar Pradesh, India.
GSTIN: 09CPRPK9779N1ZE



